EMV protects your customers and your business
EEMV (Europay, MasterCard, Visa) is the chip technology that’s now on most, if not all, credit and debit cards. It’s designed to protect consumers from fraud. And fraudulent charges at fuel stations are a big problem. It’s estimated that $400 million of counterfeit fraud occurs at stations like yours every year.
You probably already have a chip-enabled card reader POS system inside your store. Now you’ll need to upgrade the card readers, hardware and software on gas pumps with the most up-to-date technology to protect your customers and protect your business.
EMV CONVERSION DEADLINE: OCTOBER 1, 2020
Businesses of all kinds will want to convert to EMV chip readers for all transactions by October 1, 2020. Why? Because businesses that don’t will be held liable for fraudulent charges and will be responsible for chargebacks. And the longer you wait, the greater the risks you will face.